Bold, wearable eaux de parfum built around real ingredients — from sparkling citrus and green apple to saffron, oud, coffee and vanilla. Made for him, for her, and for all.
Each fragrance is color-coded and built around three hero ingredients you can see right on the box. Pick by mood, by moment, or by the color that calls to you.
Not sure where to start? Choose the feeling you want to wear — we’ll point you to the bottle.
Crisp apple, ginger and cool sage for daytime, gym bags and hot weather.
BluestoneCinnamon, cardamom and creamy vanilla — confident, cosy, made for evenings.
Blackspur · CaskfireSaffron, oud and birch — deep, rich and unmistakable. A statement in a spray.
Kingsmoke · Redglow · DunefireCoffee, cacao, vanilla and soft florals — indulgent and addictive, close to the skin.
Haloveil · Moonbrew · CreamcakeJuicy lychee and rhubarb wrapped in pink rose — playful, bright and fun.
Blushpop| # | Fragrance | Profile | For | Family | Scent lane | Season | Lasts |
|---|---|---|---|---|---|---|---|
| 01 | BLACKSPUR | Spiced Lavender Licorice | For Him | Amber | Dark spicy aromatic | Fall / Winter | 6–10 hrs |
| 02 | HALOVEIL | Lavender Vanilla Cacao | For Her | Amber | Aromatic lavender vanilla | All Seasons | 6–10 hrs |
| 03 | BLUESTONE | Blue Apple Woods | For Him | Woody | Clean blue apple-amber | Spring / Summer | 2–4 hrs |
| 04 | KINGSMOKE | Pineapple Smoked Cedar | For Him | Fruity | Fruity smoky woods | Spring / Summer | 4–8 hrs |
| 05 | REDGLOW | Crimson Saffron Amber | For All | Amber | Saffron amberwood | All Seasons | 6–10 hrs |
| 06 | CASKFIRE | Cognac Cinnamon Amber | For All | Gourmand | Warm cinnamon boozy gourmand | Fall / Winter | 6–10 hrs |
| 07 | DUNEFIRE | Saffron Oud Patchouli | For All | Oud | Bold oud saffron woods | Fall / Winter | 6–10 hrs |
| 08 | MOONBREW | Coffee Vanilla Bloom | For Her | Gourmand | Coffee floral vanilla | Fall / Winter | 6–10 hrs |
| 09 | CREAMCAKE | Orchid Fruit Vanilla | For Her | Gourmand | Soft fruity creamy vanilla | All Seasons | 4–8 hrs |
| 10 | BLUSHPOP | Rose Lychee Musk | For Her | Floral | Lychee rose fresh floral | Spring / Summer | 4–8 hrs |
4.12+ was born from a simple idea: great fragrance should be easy to understand and easy to love. So we put the ingredients right on the box — lavender and cinnamon, cacao and vanilla, saffron and oud — and let every scent speak for itself.
Every 4.12+ scent is an Eau de Parfum in a weighted matte-black 50 mL bottle, finished with a bold color label you can spot from across the room.
Spray after a shower, when skin is moisturised — fragrance holds better on hydrated skin.
Neck, wrists, inner elbows. Two to four sprays from about 15 cm away.
Let it dry naturally so the top, heart and base notes unfold as intended.
Keep the bottle in its box, away from heat and direct sunlight.
Built for gas stations, convenience stores and small retailers. Two ready-to-place countertop displays each hold five fragrances three-deep — 15 cartons per unit — with a bold header that sells the range at a glance.
Every scent comes in a 50 mL / 1.7 fl oz Eau de Parfum bottle, packed in its own illustrated carton.
Redglow, Caskfire and Dunefire are unisex — designed to be worn by anyone. Of course, every 4.12+ scent is for whoever loves it.
It depends on the scent: our richest — Blackspur, Haloveil, Redglow, Caskfire, Dunefire and Moonbrew — last about 6–10 hours; Kingsmoke, Creamcake and Blushpop about 4–8 hours; and the fresh, summery Bluestone about 2–4 hours.
Yes — 4.12+ is made for gas stations, convenience stores and small retailers. Email info@4-12plus.com to inquire about countertop displays and wholesale pricing.
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